Less Is More!

August 16, 2016

I can't begin to tell you how many home owners and realtors forget the term "less is more".  We've all heard the term but we get caught up in thinking that we need to have every single space shown when listing a home.  Through extensive research and reading what the top architectural photographers have to say, it's amazing to see how much of the beautiful homes they consciously avoid shooting.  A clever and rather obvious reason begins to make itself known when the photographer leaves these areas of the house out of the final album.  The sole reason is to generate curiosity, simple put, by only showing the most spectacular parts of the home, we lure in potential buyers by making them want to see more.  It comes back to the idea that if we give it all away at the beginning and show everything the house has to offer, then the interest disappears along with the curiosity.  

 

Take a look at the following 2 albums:

In this first one, I only show you a small piece of the pie and the absolute best parts of the home.  The album immediately makes the viewer think "I want to see more" and may generate a phone call to inquire about the house.  

 

In this second album, however, the entire house is shown which first makes you skip through the photos much faster and causes you to lose appreciation and thereby interest.  

 

 

 

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I would like to start off by saying welcome to my website and blog! My name is James Bolton and I'm an architectural photographer in the Brantford and...

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