This weeks topic is a bit of a niche topic because it applies only to high end listings. However, I feel its important for realtors in this very competitive market where even the smallest edges can mean the difference between receiving another listing or having your card thrown into a pile with all the other normal/average/boring realtors out there. So lets jump into it.
Traditional photography is a must for all real estate but when is it a good idea to go above and beyond for your listing and how should you go about doing so? My greatest recommendation for marketing your high end listings is a twilight shoot of 3-6 photos. This option is fairly inexpensive ($99-$130) and produces jaw dropping results that are sure to draw that extra attention the estate deserves. How do you know if a twilight shoot is the right option though? The answer varies from person to person but the answer for me is quite set in stone. Any home where a great deal of time and money was spent on the homes exterior (especially lighting) needs a twilight shoot whether it's large/small or in an urban/country area. Homes like these have the potential to produce some stunning nighttime photos that you often find in the front covers of home design or architectural magazines. Additionally, having twilight photos for your listing makes your home stand out among its competitors in the same price range. People will also see your listing and understand that you care about putting forth the time and money into effective marketing for your client and lead to more future listings.
Here are a few of my all time favorite twilight shots that I've taken over the past year. Enjoy!