The Truth About Using Videos In The Real Estate Industry

Author: Ground2Air Media | | Categories: Custom Video Production , Real Estate Marketing , Real Estate Photography , Real Estate Video Tours , Real Estate Videography , Video Marketing , Video Production Company , Videographer


Real Estate brokers spend their time showing clients multiple houses so they can decide on the right one when they make the purchase. While many people believe they can find their dream house themselves, brokers know the pricing of multiple homes, requirements of their clients and narrow down the options to save them the time and effort in getting this done.

Most real-estate listings are added online, allowing people to check out the inventory that specific brokers have, enabling them to make better choices when they read the details, check out the price points, and go through the images.

The use of videos has also helped enhance realtors to highlight and showcase properties virtually. As many people still question the need for videos, the experts in real estate photography and videography, Ground2Air Media have revealed the truth about using videos in the real estate industry.

Videos used on a real estate website receive more inquiries
While videos are one of the primary causes for a lagging website, statistics show that real estate listings with videos receive 403% more inquiries than their videoless counterparts. 

While the drawback of using videos is a slow website, the speed reduction could also be caused by poor internet connectivity and low bandwidth. However, websites can be optimized to better play videos, and videos can be optimized to load quicker.

Real Estate videos have a positive return on investment (RoI)
The content provided for a single listing will be continuously used by realtors long after the sale of that specific property. Use it in listing presentations, on social media, or as a portfolio to show potential clients the work you’ve done in the past is always helpful.

Using video gets you more leads
Recent studies show that 85% of buyers or sellers want a real estate agent who has worked on video marketing at some point in time. 73% of homeowners would be more likely to list with a realtor who uses video when marketing homes. Overall, video is seen as the future of marketing, so it makes sense that clients pick realtors who are good with their video marketing.

People don’t choose a realtor based only on their website. We continuously hear our consistent, high producing clients with an amazing online presence, telling us that they got a listing because the homeowner kept seeing them on social media (especially their past video tours). The most consumed content on social media is videos.

If you are looking for a photography and videography company that specializes in making real estate videos, Ground2Air Media has got you covered. Other than having a lot of experience in the industry, we work very well on creating amazing videos of apartments, villas, bungalows, and everything in-between. Additionally, we can advise our clients on the best type of videos that you should be made depending on the type of property.

As leading photographers and videographers in Brantford, ON, we serve clients across Brantford, Hamilton, Cambridge, Kitchener, Woodstock, Simcoe, Burlington, and the surrounding areas. To learn more about our services, please click here or get in touch with our photography and videography experts here